CPG · Foodservice · Distribution
Millions of handoffs.
One AI system.

Findiy is the AI coordination layer that connects brands, retailers, distributors, brokers, and logistics — so work flows forward instead of stalling at every boundary.

The problem
The hidden problems in CPG Retail & Foodservice that Findiy solves.

Every handoff crosses a company line. Here are the three gaps that cost teams the most.

1
Discovery
The right partners exist. Nobody can find them fast enough.

Brands struggle to reach the right buyers. Buyers are buried in irrelevant submissions. The match that should take days takes months.

2
Coordination
Work between companies stalls at every boundary.

Every handoff becomes an email chain. Every update requires a follow-up. Every deal slows down at the exact moment it should move forward.

3
Paperwork
The same forms. Filled manually. Every time. For every company.

Vendor onboarding, category submissions, compliance packets. Every company asks for the same information in a different format, and someone has to fill it by hand.

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The gap in CPG
Coordination runs
on invisible work.

Work across brands, retailers, distributors, brokers, warehouses, and logistics is fragmented. Handoffs break context. Information is shared, but never truly connected. Decisions get made, but don't carry forward.

So the real work ends up scattered: across emails, Slack, WhatsApp, calls, and spreadsheets. Everyone chasing everyone else.

Keep scrolling to clear the storm
CPG · Foodservice · Distribution
Where millions
of handoffs
become one system.

Findiy is the AI coordination layer that connects brands, retailers, distributors, brokers, and logistics — so work flows forward instead of stalling at every boundary.

CPG · Foodservice · Distribution
Where millions
of handoffs
become one system.

Findiy is the AI coordination layer that connects brands, retailers, distributors, brokers, and logistics — so work flows forward instead of stalling at every boundary.

Charlie
Charlie
Chief of Staff · Findiy

I'm Charlie, your single point of contact. You tell me what you need. I coordinate everything else with Sasha, Greta, Chase, and Ava, and with agents from every company in your network. You never need to chase anyone again.

Meet my expert team of AI agents
Sasha
Scout Sasha
Monitors the partner network in real-time — scanning buyer briefs, brand registrations, and distributor openings. When a match surfaces, she qualifies it and brings it to Charlie first.
Chase
Communicator Chase
Handles the outreach that stalls most deals — scheduling calls, sending follow-ups, negotiating timelines. Deals keep moving without you lifting a finger.
Greta
Gatekeeper Greta
Intercepts every inbound submission and runs it through your custom screening criteria. She processes in minutes what used to take your team days.
Ava
Autoform Ava
Tackles the paperwork nobody wants to touch — onboarding forms, compliance packets, setup sheets. What used to take weeks now happens automatically.
Keep scrolling
Retail BuyersDiscover qualified brands without the inbox chaos
Foodservice OperatorsSurface compliant suppliers matched to your spec
DistributorsCoordinate brands and retailers without manual follow-ups
Consumer BrandsGet in front of buyers with complete, compliant submissions
Sales BrokersManage 3× the accounts with agents handling coordination
ManufacturersAccelerate onboarding across every retailer simultaneously
Warehouses & LogisticsRoute work intelligently instead of chasing updates
Allied ServicesConnect into the CPG network and become a coordinated partner
Retail BuyersDiscover qualified brands without the inbox chaos
Foodservice OperatorsSurface compliant suppliers matched to your spec
DistributorsCoordinate brands and retailers without manual follow-ups
Consumer BrandsGet in front of buyers with complete, compliant submissions
Sales BrokersManage 3× the accounts with agents handling coordination
ManufacturersAccelerate onboarding across every retailer simultaneously
Warehouses & LogisticsRoute work intelligently instead of chasing updates
Allied ServicesConnect into the CPG network and become a coordinated partner
Agents in action
See how it actually works.
Sasha — Scout
Chase — Communicator
Ava — Autoform
Sasha — Scout

I want to find the right retail buyers for my brand.

Sasha monitors the entire partner network in real-time — scanning buyer briefs, new brand registrations, and distributor openings. When a match surfaces, she qualifies it against your criteria and brings it to Charlie before anyone else knows it exists.

0:00
Chase — Communicator

I want to reach out to partners without chasing them.

Chase handles the outreach that stalls most deals — scheduling calls, sending follow-ups, negotiating timelines, and confirming next steps. He speaks the same language as the agents on the other side because they run on Findiy too.

0:00
Ava — Autoform

I want to stop filling the same forms for every retailer.

Ava tackles the paperwork nobody wants to touch — onboarding forms, compliance packets, new item setup sheets. She fills them out simultaneously across every retailer and distributor, pulling from a single source of truth.

0:00
What is Findiy
Coordination gets
a place to live.

Instead of relying on people to manually carry context across companies, Findiy uses CPG-specific AI agents to manage the work between teams — tracking requirements, readiness, decisions, and follow-ups as ownership changes.

🔗
Data stays connected
Context travels with the work across every company boundary.
⚡
Decisions carry forward
Every approval persists. Ownership changes — progress doesn't.
🎯
Execution holds
AI handles repetitive coordination. Humans control judgment.
🔄
No restart at handoffs
Fragmented collaboration becomes continuous progress.
The team
You talk to me.
I handle the rest.
Charlie
Charlie — Chief of Staff

"When you give me a task, I orchestrate everything behind it. I brief Sasha to discover opportunities, ask Greta to screen them, have Chase reach out across companies, and let Ava handle documentation. You get outcomes — not status updates."

Sasha
Sasha
Scout
Discovers opportunities and surfaces relevant partners across the Findiy network.
Greta
Greta
Gatekeeper
Screens every submission against your exact criteria before it reaches your desk.
Chase
Chase
Communicator
Reaches out to partner agents across company lines and keeps deals moving.
Ava
Ava
Autoform
Completes every form, compliance packet, and onboarding document automatically.
Watch it happen
A buyer types one sentence.
Everything else is automatic.
Charlie

"A retail buyer just told me: 'Find 10 snack brands for our Midwest stores under $3.50 SRP.' Let me show you exactly what happens next."

Sasha
Sasha — Scout · 0–4 seconds
Sasha — Discovery Agent
Task from Charlie
"Find 10 snack brands for Midwest stores under $3.50 SRP"
108
brands found
12
categories
6
states
Top matches
NutriSnack Co.
$2.99 · Midwest
PrairieGrain
$3.25 · IL WI MN
CleanBite Foods
$3.49 · 8 states
+105 more...
Greta
Greta — Gatekeeper · 4–12 seconds
Greta — Screening Agent
Screening criteria
✓SRP under $3.50
✓Midwest distribution ready
✓Insurance & compliance active
✓Min. 6mo distribution history
Result
94
Did not qualify
14
Move forward
Most fail: SRP above threshold or no Midwest distributor on file.
Chase
Chase — Communicator · agent-to-agent
Chase — Cross-Company Outreach
Agent-to-agent contacts
NutriSnack Co. Agent
Compliance docs, availability Q2
Responded ✓
4s
PrairieGrain Agent
SRP sheet, Midwest coverage
Responded ✓
7s
CleanBite Foods Agent
Allergen certs, insurance COI
Pending docs
—
+ 11 more brand agents contacted · 13 total responded
Ava
Ava — Autoform · docs & compliance
Ava — Document Completion
13
reached
8
complete
5
in progress
0
blocked
Allergen certificates8/8 ✓
Insurance COI8/8 ✓
Onboarding forms5/8 →
Charlie
Charlie — Delivery · buyer-ready shortlist
Charlie — Buyer Shortlist Ready

From 108 submissions, here are 5 buyer-ready brands — all compliant, Midwest-ready, under $3.50 SRP. Full documentation attached.

NutriSnack Co.
Midwest · $2.99 · Organic bars
Docs ✓
Compliant ✓
Review →
PrairieGrain
IL WI MN · $3.25 · Grain snacks
Docs ✓
Compliant ✓
Review →
CleanBite Foods
8 states · $3.49 · Protein bars
Docs ✓
Compliant ✓
Review →
+ 2 more qualified brands · All documents ready
Chase
Chase — Agent-to-Agent Messaging · instant
Chase doesn't send emails — it connects directly with the Chase agent at the other company. Both agents exchange structured context instantly. No inbox. No delay.
Chase — Agent-to-Agent Thread · NutriSnack Co.
Chase (NutriSnack) is active
AGENT · AGENT · ENCRYPTED
Chase
Chase — Live Phone Call · human conversation
When a human decision is needed, Chase places a real phone call — speaks naturally, listens, handles objections, and captures the outcome. No hold music. No voicemail chains.
Chase — Active Call · Sarah Chen, CleanBite Foods
SC
Sarah Chen
VP Sales · CleanBite Foods
0:00
IN PROGRESS
Call purpose
Confirm insurance COI and allergen cert availability for Q2 Midwest submission
Live transcript
The Findiy network
Every company in CPG,
coordinated.

Findiy sits at the center of every cross-company handoff. Work flows through it — context never gets lost when ownership shifts.

Charlie
The work between
companies finally
has a home.

"I'm ready when you are. Give me the task — I'll handle the coordination." — Charlie